Kindred keeps one relationship in view through two contexts: The Approach before a first gift and The Path after it. Here is the rhythm, start to finish.
CRMs store information. Kindred rOS creates relational clarity.
Three unhurried steps take you from a pile of scattered names to a relational plan you can understand and act on.
Bring everyone into one place with a quick name-storm or an import. No filtering yet, just the people who come to mind.
Make five honest inputs across four relational lenses. Kindred sorts the full list visibly and helps set an appropriate Strategy.
Choose the next Relational Move, invite with care, honor the response, and keep every promise in a place you can return to.
Start by listing everyone who comes to mind, roughly two hundred names, no filtering. Family, friends, old colleagues, people from church, the person who always asks how the work is going. Like rings on a tree, you are simply getting them down in one place.
Monthly High Hope and Annual High Hope sit inside Capacity, followed by Attributes, Relationship, and Engagement. These revisable reads help prioritize attention without ranking a person's worth. See what C.A.R.E.™ means →
The list reorders visibly into Personal Invitation, Personalized Invitation with Follow-Through, and Shared Experience and Invitation. Strategy guides relational intensity. A human still chooses the specific Relational Move.
Each week Kindred shows you a short, realistic list: who to invite, who to thank, who is due a check-in. You do the next faithful thing, mark it done, and the plan updates. Support-raising becomes a steady rhythm instead of a Sunday-night scramble.
Before a first gift, The Approach helps a fundraiser invite wisely. After a first gift, The Path helps the Organization care faithfully without losing the history, promises, or person.
The Approachfirst giftThe Path
The sort considers Capacity first, then Attributes, Relationship, and Engagement. Capacity comes first because it matters least. Twenty reviewed Relationships creates a provisional Strategy, thirty gives stronger confidence, and forty or the complete intended smaller list creates a trusted working sort. No individual score determines human value or eliminates judgment.
Monthly High Hope and Annual High Hope are planning possibilities, not predictions, promises, or measures of worth.
Do they share your heart for the mission? Belief and alignment matter more than any number.
How close are you, really? A dear friend and a distant contact deserve different first steps.
Are they leaning in lately, opening notes, replying, showing up? Or have things gone quiet?
Kindred helps prioritize attention, not human worth. A person's value is never determined by their capacity, their engagement, or their likelihood of giving. The reads simply help busy fundraisers decide where to start this week, so the quiet, faithful people are not forgotten while the loud urgent ones take all the air.
The Path reflects Donor, Partner, Supporter, and Faithful Friend as human-confirmed profiles. Connection, Shared Story, Participation, and Gratitude give the Organization a recurring rhythm for care. Timing and activities remain configurable.
One clean view of everyone, grouped into clear strategies instead of a flat spreadsheet.
A short, doable list of invitations, thank-yous, and check-ins for the days ahead.
Notes and history for each person, so you remember the last real conversation, not just the last gift.
See the people. Choose the next faithful move. Keep the promises that matter.